Toy Companies and Brands, A to Z

How the toy companies are filed

The catalog has six sections, in the same order as the site menu: building toys, board and card games, telescopes and stargazing, collectible figures, scale model kits and kids' pit bikes, mini bikes and go karts. Inside each section, companies run A to Z. Alphabetical is the one order nobody in the garage can argue with. Lucho asked if it could start at his figure shelf. It cannot.

Each company appears once. Plenty of makers work in more than one section. A company that sells both block sets and board games still gets one page, filed under the section where most of its listings sit.

Amazon doesn't always spell a company the same way twice. One maker can show up under two or three brand names, such as "Hasbro" and "Hasbro Gaming", or "Mr. Hobby" and "GSI Creos". We merge those into one page under the shorter, plainer name. For the record: a duplicate entry is not a second company. It's the same benchmark recorded twice.

What a brand page shows

A brand page lists every product from that company we currently track on Amazon US, with the specs that matter for each type: aperture for telescopes, scale for model kits, players and play time for games, age range and weight limit for ride-ons, when the listing or the maker gives them.

• Ages exactly as the listing or the maker states them, never moved up or down
• Specs from the maker when Amazon's own fields aren't reliable for that value
• A dash where the data doesn't say, instead of a guess
• A "Check price" button on every product, and no prices printed on the page

If a company has only a few listings right now, its own products still come first. Below them, under "Alternatives to" and the brand's name, you'll find similar products from other makers, matched by type and specs. If nothing from a company is listed at the moment, the page says so in its first line. Close enough is not a measurement, so we don't pretend a shelf is full when it isn't.

How to use this catalog

1. Pick the section you're shopping in.
2. Scan the cards. Each one shows the company name, up to three kinds of product it makes, and how many are listed now.
3. Open the brand page to see every listing in one table, with ages and specs side by side.
4. Compare it with the type page for the same kind of product, where brands are mixed and sorted by the data.

That last step is the one people skip. A brand page shows you one company. A type page shows you what the whole field looks like.

Wooden toy brands

Wooden blocks and log sets sit inside the building toys section. Brands with wooden block sets listed in our data include HABA, Hape, Lincoln Logs, Melissa & Doug and MindWare. To see their wooden sets side by side, with ages from the listings, use the wooden blocks page.

Clear skies.